Cracknell began her career in New York handling publicity initiatives for a myriad of national consumer brands with some of the nation’s top public relations firms, including the world’s largest Hill & Knowlton.  It was at this time that this media strategist won a number of industry awards on behalf of a community relations campaign for Pizza Hut.  Her account history also includes Coppertone, Ethan Allen Interiors, Gateway, Ocean Spray and Taco Bell.  She has publicized store openings, new product lines, events and new advertising campaigns, and has worked with a number of high-level executives and their CEOs.

“Prior to working with Daniella, I’d never met a publicist who didn’t over promise and under deliver.  I now know what it is like to have a smart, enterprising, hardworking PR person on your team. You get results!" Adding, "Daniella single-handedly kept THE OTHER HALF visible and was a primary contributor to the show lasting two seasons in a challenging syndication marketplace.”
- Executive Producer Alan Winters of NBC's Daytime Talker THE OTHER HALF